Viacom18 Bags Indian Cricket Digital and TV Media Rights for Nearly Rs. 6,000 Crore

Viacom18 on Thursday created a near monopoly in Indian cricket broadcasting sphere by bagging both TV and digital rights of the national team's home series for the next five years with a cumulative bid of approximately Rs. 6000 crore, beating Star India and Sony in a three-way battle. The BCCI had invited separate e-bids for both linear (TV) and digita...

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Viacom18 Bags Indian Cricket Digital and TV Media Rights for Nearly Rs. 6,000 Crore Viacom18 Bags Indian Cricket Digital and TV Media Rights for Nearly Rs. 6,000 Crore Reviewed by V. Kumar on August 31, 2023 Rating: 5

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